Product Design | User Experience | Product Strategy | Brand Design | Content Design
The Problem
The exponential growth of the content and entertainment industry, coupled with the proliferation of streaming platforms, has led to a paradox of choice for consumers. Viewers are inundated with an abundance of content options across various platforms, leading to decision fatigue and frustration. This fragmentation threatens to erode the seamless viewing experience and leaves users struggling to find content that resonates with them. We aim to solve this challenge by providing a unified platform that offers personalised content recommendations, making the process of discovering and enjoying entertainment effortless and enjoyable.
The exponential growth of the content and entertainment industry, coupled with the proliferation of streaming platforms, has led to a paradox of choice for consumers. Viewers are inundated with an abundance of content options across various platforms, leading to decision fatigue and frustration. This fragmentation threatens to erode the seamless viewing experience and leaves users struggling to find content that resonates with them. We aim to solve this challenge by providing a unified platform that offers personalised content recommendations, making the process of discovering and enjoying entertainment effortless and enjoyable.
Why Watchlyst
In the ever-expanding content and entertainment space, a pressing problem has emerged—the overwhelming abundance of choices. This "paradox of choice" has become even more critical as the landscape of connected entertainment evolves. With internet-connected devices giving consumers access to content from both traditional broadcast sources like cable TV and on-demand internet services, the market risks becoming fragmented, leading to a tedious and complicated search for desired content across various platforms.
The solution is a well-defined search and recommendation engine as one stop solution, allowing users to discover content from multiple sources in one convenient location. This app aims to simplify the content discovery process and revolutionise the entertainment experience for viewers.
In the ever-expanding content and entertainment space, a pressing problem has emerged—the overwhelming abundance of choices. This "paradox of choice" has become even more critical as the landscape of connected entertainment evolves. With internet-connected devices giving consumers access to content from both traditional broadcast sources like cable TV and on-demand internet services, the market risks becoming fragmented, leading to a tedious and complicated search for desired content across various platforms.
The solution is a well-defined search and recommendation engine as one stop solution, allowing users to discover content from multiple sources in one convenient location. This app aims to simplify the content discovery process and revolutionise the entertainment experience for viewers.
The Product
The platform leverages cutting-edge machine learning algorithms to curate personalized suggestions based on users' preferences, viewing habits, and even their geographic location.
Key Features:
Personalized Recommendations: Tailored suggestions for movies, videos, and events that align with users' unique preferences.
Social Sharing: Seamless sharing options to spark conversations and interactions with friends.
Reminders and Booking: Set reminders and book events directly through the app.
Comprehensive Content Coverage: Encompassing TV shows, movies, theater releases, OTT platforms, and online/offline events.
The platform leverages cutting-edge machine learning algorithms to curate personalized suggestions based on users' preferences, viewing habits, and even their geographic location.
Key Features:
Personalized Recommendations: Tailored suggestions for movies, videos, and events that align with users' unique preferences.
Social Sharing: Seamless sharing options to spark conversations and interactions with friends.
Reminders and Booking: Set reminders and book events directly through the app.
Comprehensive Content Coverage: Encompassing TV shows, movies, theater releases, OTT platforms, and online/offline events.
Design Evolution
Designing the app meant that we as a design team were prototyping and testing different versions constantly. Through user testing and feedback, we worked on many aspects of the app including information hierarchy, branding and micro-interactions.
Designing the app meant that we as a design team were prototyping and testing different versions constantly. Through user testing and feedback, we worked on many aspects of the app including information hierarchy, branding and micro-interactions.
CMS Dashboard
The content management system involved curating “watchable” content and needed to accommodate various roles, facilitate content creation, establish connections between items, facilitate corrections, and maintain different content states. Our priority was to ensure that it was not only feature-rich but also incredibly user-friendly, as many of our content contributors were college students without easy access to laptops or computers.
We on-boarded writers, nurtured a writing community, and designed a content management solution that seamlessly tied it all together.
We on-boarded writers, nurtured a writing community, and designed a content management solution that seamlessly tied it all together.
Conclusion
2k DAUs | 25k MAUs | 75k Downloads
2k DAUs | 25k MAUs | 75k Downloads
A bootstrapped startup relying heavily on tech professionals and writers, the app was eventually unable to financially sustain resources leading to a slow wrap up in between developing newer versions. However, we continued to build social media content for the Watchlyst community celebrating Indian cinema through pixel art and collage.
THANK YOU!
